A Chinese postage stamp to spot the arriving Year of the Dragon has sparked conflict amid the open since the fire breathing monster is think to look "too fierce".
One Chinese bard is quoted as adage she was "scared to death" on seeing the picture of the quadruped with its claws, beam and revealed teeth.
China Post, that constructed the stamp, insists it is a best multiple of story and modernity.
The stamp's planner says a difficult picture was indispensable for a absolute creature.
"Among bland pople, the fire breathing monster is think to exorcise immorality spirits, prevent disasters and give blessings, so you need a difficult image," Chen Shaohua is quoted by the China Daily as saying.
The fire breathing monster has been a pitch of Chinese majestic power for centuries.
But media total and people posting on Chinese microblogging sites have mentioned the picture is improper and as well ferocious.
The debate has not stopped people from queuing is to stamp, with many post offices stating that the stamp so le out on the initial day.
"It's value buying. The pattern is flattering nice," a gatherer told the Associated Press headlines group outward a post office in Beijing.
Among the critics of the stamp is Xu Lin, a comparison editor at the authorized People's Daily, and an senior manager of the Photojournalist Society of China.
"It is fit to be unyieldingly inhuman if it is confronting the outside", mentioned Mr Xu on his Sina Weibo page , "but this stamp is ostensible to be used inside of the nation many of the time."
Mr Xu asked: "Is it fitting to be inhuman internally?"
The initial set of actual Chinese stamps was used in 1878 when the Qing Dynasty released the Giant Dragon stamps.
China and Chinese expatriates around the world will chaperon in the Year of the Dragon on 23 January.